By Peter Jeff
The Leadership Mints Guy
Here’s an idea to help strengthen your ability to lead with others. Reading time: 2:47
Quick quiz. For an effective partnership, how much of an investment in more than financial terms should each partner make: 50-50 percent sounds about right, doesn’t it? Not to a leader like General Norman Schwarzkopf, who led the United States and its allies to victory in the Desert Storm in 1991.
Forget the quid pro quo 50-50 (percent) focus that by definition places limits on each partner’s investment in time and attention to the business at hand.
Instead think 100-100 percent total commitment from both partners, advises Schwarzkopf.
Think of your business partnership as if it were a marriage. Your business marriage demands total and complete attention to each other. Your business marriage demands a 10-fold increase in attention from both partners for each and every product or service given birth through this union.
At least that’s the way Schwarzkopf sees it. He compares a partnership in business to a partnership in marriage. “Marriage is not 50-50 (percent) . That’s baloney. It’s 100-100 percent. And in raising kids it’s 1000-1000 (percent)!