This is the 7th of a 10-part series on Customer Leadership.

In this LEADERSHIP MINTS series, we celebrate the 100th anniversary of Steelcase Inc. (founded March 16, 1912) and salute their Customer Leaders (a.k.a employees). Those highly motivated Customer Leaders have consistently helped the Grand Rapids, Michigan-based company reign as the office-furniture industry leader for most of its 100 years in business.

By Peter Jeff
The Leadership Mints Guy

Here’s an example of a Customer Leader going off the beaten path to serve his customer.

The padlocked gate on a dirt road 50 miles from the nearest city didn’t stop him. Neither did the steep ravine as he drove his personal van down, down and down.

Nor did the vastness of the 4,000 acres of a wilderness that engulfed him deep in the bowels of California’s Big Sur National Reserve. Or the three-hour drive snaking south along the Pacific Ocean just to reach this remote Steelcase customer.

How remote? The nearest neighbor to the Steelcase customer’s office was at least a mile away and the nearest second neighbor was at least three miles. But Ken was up for challenge. Ken was on a mission— a mission to personally deliver a 3200 line Steelcase desk to a customer whose place of business was so remote that conventional trucks could’t deliver the furniture.

The Steelcase sales representative solved the problem. Ken pulled the seats out of his family’s van. Then he spent a full day on a 360-mile round trip snaking along Pacific Ocean on a winding seacoast road, then sliding down a ravine, then hand carrying the desk across a bridge to complete the delivery.

Ken vowed to complete the sale by personally delivering the desk. The customer was part of a multi-million account with the University of California.

Continue reading “Customer Leadership Mint #7: Bridging the Gap” →