By Peter Jeff
The Leadership Mints Guy
Here’s an idea to reinforce the integrity of your corporate culture. Reading time: 3:14.

The CEO and the president of a multi-billion dollar company headed off to the airport for a business trip.

No limousine. No private jet. They flew commercial—in coach. No first class treatment for them. They were too focused on treating others first class.

That’s what leaders do. They don’t regularly spend on themselves for comfort or convenience. They more regularly invest in others for their added comfort or convenience that increases their performance and productivity.

Of course, the CEO and President could have justified the expense of a private jet for a business trip. But on this occasion, they had planned a larger than normal window in their schedules to accommodate the added travel time. Continue reading →