Tag Archives: Signature endings

Leading with your After Dinner Mints

By Peter Jeff
The Leadership Mints Guy

Here’s an idea to help more fully engage your listeners. Reading time: 3:51

      “And that’s the way it is…” Walter Cronkite, closed every CBS television news nightly broadcast with that phrase.


Walter Cronkite

      Those 6 words signaled to all his viewers not simply the conclusion of his broadcast but the authenticity of what they had just experienced.

      That phrase —“And that’s the way it is”– repeated every weekday night gave a ring of familiarity that threw a proverbial security blanket around his viewers.

      His mantra –decisive on principle and incisive on purpose — made his audience feel special, that they had been part of something tailored specifically for them.

       No wonder the most effective leaders know how to define and deliver closing phrases like that give greater meaning to their presentations. Continue reading