By Peter Jeff
The Leadership Mints Guy
Here’s an idea to help you reinforce your personal reputation and influence. Reading time: 1:58
Turtleneck. CEO. Computers.
No doubt you already started thinking Steve Jobs long before you read the word “Computers.” And no wonder. The former CEO at Apple used his trademark Issey Miyake designed $175 St. Croix Black Mock Turtleneck to reinforce his image and reputation as our generation’s Thomas Edison.
After all, clothing can be a critical leadership tool in establishing authority in general and reinforcing a reputation –an expected behavior — in particular. Consider the white-coated scientist, the stove-top white hatted chef, the orange-vested traffic cop. Clothing differentiates.