By Peter Jeff
The Leadership Mints Guy

Here’s an idea to awake and enlighten your audience at your next speech. Reading time: 4:13.

The next time you deliver a speech think of yourself as Prince or Princess Charming. And think of your audience as Sleeping Beauty (or your Sleeping Significant Other) locked in a 100-year deep sleep. Then you will be even more apt to AWAKEN your audience to your point of view.

After all, leading public speakers recognize they have to first gain and retain the attention of the audience with a verbal kiss that touches and stirs.

They work at developing their verbal kiss with a focus designed to incite an emotional response from the audience, a verbal kiss designed to flame the audience’s collective hearts to care as deeply as you do about your message. In fact, that verbal kiss is so important that without it, your message will fall on deaf ears.

No wonder the most effective leaders I know work at perfecting their verbal kissing technique well beyond a lip service that only goes through the motions with none of the emotion; beyond a lip service that fails at making “love” with only words that are heard but not felt.

How can you make “love” to your audience with more than words? How can you awaken your audience with a verbal kiss that stirs them into action with feeling ? Try using the 7Ws of Effective Speaking: Continue reading →