By Peter Jeff
The Leadership Mints Guy
Here’s an idea on how to relabel projects and products to enable greater productivity
Xavier Roberts, the father of the Cabbage Patch Kids, labeled himself a “life sculptor” and captured the imaginations of millions doll collectors around the world.
Labeling is enabling.
Are you an Employee or a Member. Does your company have a Training Department or a Talent Development Department? Do you work in retail Store or on a retail Stage? Do you serve Customers or Guests. Labels make a difference in your deference.
The more creatively I can label a project, a goal, or even a role the greater value I perceive, the more profound sense of mission I bring to the job and the more productive I am. Or the more perceived value I offer, like the road sign, I recently saw: We buy trash and sell treasures.
Labeling is enabling. For me it is particularly instructive to review the leadership of product marketers who leverage the value and motivate purchasing decisions with careful labeling. Think of Cheer, Joy, Pledge or Promise —emotions you are supposed to feel as you wash your clothes, clean the dishes or dust the furniture. Labeling can be enabling. Continue reading “Savoring your M&Ms : Magical Metaphors”