Clothes-ing The Sale in Style

By Peter Jeff
The Leadership Mints Guy

Here’s an idea to help you reinforce your personal reputation and influence. Reading time: 1:58

Steve Jobs wearing his iconic turtleneck

            Turtleneck. CEO. Computers.

           No doubt you already started thinking Steve Jobs long before you read the word “Computers.” And no wonder. The former CEO at Apple used his trademark Issey Miyake designed $175 St. Croix Black Mock Turtleneck to reinforce his image and reputation as our generation’s Thomas Edison.

           After all, clothing can be a critical leadership tool in establishing authority in general and reinforcing a reputation –an expected behavior — in particular. Consider the white-coated scientist, the stove-top white hatted chef, the orange-vested traffic cop. Clothing differentiates.

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