Here’s an idea to organize your next speech. Reading time: 2:06
Set your speechwriting compass and lead your audience down a well-lit, easy-to-find and follow path of understanding, acceptance and action with the 6 W’s in organizing a speech for optimum impact.
Reach out and let the audience know you are just like them. Show them you care about them And they will care about you. Show them your ideas will be meaningful to them because your thinking is in tune with their thinking.
Tell the audience what this speech is all about. Billboard the essence of your message in 10 words or less.
Write a headline that embodies the theme of your message, sets the tone and foreshadows the conclusion. Use this headline to anchor your point of view and specifically establish where you are coming from and where you are heading.
Develop this headline as a guideline the audience can follow to better understand, assimilate and act on your message.
Tell the audience how important this message is to them. Get the audience as excited as you are about how your speech is going to make a meaningful difference in their lives.
Be sure to tune in to the needs of the audience and answer the question: Why should I listen to this speech? How will it make a difference in my life? Continue reading →
Here’s an idea to deliver the text of a speech more personally . Reading time: 1:48.
You have a major speech to deliver. Your script is ready. But you’re not.
You hardly have time to read over your speech let alone rehearse it. And the last time you had to resort to reading your speech the old-fashioned way your monotone put half of the audience to sleep.
To make matters worse, you know only too well that staring at TelePrompTer makes you look as robotic as you sound.
But wait. There’s a better way to make sure your script isn’t showing.
Hike up your script. Shorten it. Tighten it. Gather it. Beware of letting your script slip out beyond your control.
Think of your speech not as words on paper but as so many thoughts bottled up within you over a long time, so many thoughts fermenting in the juices of your life’s experiences.
Then share your bottle of thoughts from the podium with your audience. Pour your thoughts out so poignantly and personally to your audience. Embrace your script as you would a bottle of fine wine. And read the text of your speech the way you would read a wine label: