6 W’s Of Effective Speechwriting

By Peter Jeff
The Leadership Mints Guy

Here’s an idea to organize your next speech. Reading time: 2:06

     Set your speechwriting compass and  lead your audience down a well-lit, easy-to-find and follow path of understanding, acceptance and action with the 6 W’s in organizing a speech for optimum impact.

WARM UP

    ID-10040030 Reach out and let the audience know you are just like them. Show them you care about them And they will care about you. Show them your ideas will be meaningful to them because your thinking is in tune with their thinking.

WHAT’S UP

     Tell the audience what this speech is all about. Billboard the essence of your message in 10 words or less.

     Write a headline that embodies the theme of your message, sets the tone and foreshadows the conclusion. Use this headline to anchor your point of view and specifically establish where you are coming from and where you are heading.

     Develop this headline as a guideline the audience can follow to better understand, assimilate and act on your message.

WHIP UP

     Tell the audience how important this message is to them. Get the audience as excited as you are about how your speech is going to make a meaningful difference in their lives.

     Be sure to tune in to the needs of the audience and answer the question: Why should I listen to this speech? How will it make a difference in my life? Continue reading “6 W’s Of Effective Speechwriting”