By Peter Jeff
The Leadership Mints Guy

Here’s an idea to help strengthen your ability to lead with others. Reading time: 2:47

Quick quiz. For an effective partnership, how much of an investment in more than financial terms should each partner make: 50-50 percent sounds about right, doesn’t it? Not to a leader like General Norman Schwarzkopf, who led the United States and its allies to victory in the Desert Storm in 1991.

Leading demands complete and total investment in commitment from both parties.

Forget the quid pro quo 50-50 (percent) focus that by definition places limits on each partner’s investment in time and attention to the business at hand.

Instead think 100-100 percent total commitment from both partners, advises Schwarzkopf.

Think of your business partnership as if it were a marriage. Your business marriage demands total and complete attention to each other. Your business marriage demands a 10-fold increase in attention from both partners for each and every product or service given birth through this union.

At least that’s the way Schwarzkopf sees it. He compares a partnership in business to a partnership in marriage. “Marriage is not 50-50 (percent) . That’s baloney. It’s 100-100 percent. And in raising kids it’s 1000-1000 (percent)!

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