Persuasion: From Sumo to Judo

By Peter Jeff
The Leadership Mints Guy

Here’s an idea to help you counter challenges in the marketplace. Reading time: 2:02

            You’re the CEO of a family friendly resort. But the prostitutes seem to be more visible than ever before around the resort, no matter how much security and police patrol.

Judo –Using an Opponent’s Weight Aganst Him

           Now the prostitutes are getting even more brash, distributing their business cards in public lounges, on vending machines and in bathrooms among others places throughout the resort.

         It seems the faster the janitorial staff confiscates and trashes those business cards, the quicker those prostitute business cards reappear. (For a Fun Time call xxx-xxx-xxxx).

       How would you solve this problem?

       Practice judo not sumo. That’s what the most effective leaders do. They outsmart the prostitutes.

     They  use their strength—against them — the way combatants in judo use each other’s weight against themselves.

      Forget trying to out power them the way sumo wrestlers do. Forget trying to confiscate those business cards faster than they can distribute them.  Out do them with judo like this:

       The CEO  decided to turn the prostitute’s strength –their business card distribution system–into their weakness. He had his janitors carry a label stamp.

       This time the janitors picked the prostitutes business cards up, stamped them with a three-word message and put them back on the vending machines, in the bathrooms and in the public lounge areas.

      The three word message: “First Hour Free.”

      Within 24 hours none of the prostitute business cards could be found on the resort.

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