This is the 9th of a 10-part series on Customer Leadership.

In this LEADERSHIP MINTS series, we celebrate the 100th anniversary of Steelcase Inc. (founded March 16, 1912) and salute their Customer Leaders (a.k.a employees). Those highly motivated Customer Leaders have consistently helped the Grand Rapids, Michigan-based company reign as the office-furniture industry leader for most of its 100 years in business.

By Peter Jeff
The Leadership Mints Guy

Here’s an example of how committed Customer Leaders can foster an exhilarated work experience bordering on the spiritual.

Jack, the Steelcase truck driver, was on time as usual. He pulled his sparkling blue and chrome tractor trailer into the customer’s parking lot and delivered something much more than quality office furniture.

He delivered a showcase of the Steelcase corporate culture: Steelcase’s eye-catching, award-winning 18-wheeler well-known and well regarded in the truck industry.

Just ask Pastor Bill of Willow Creek Community Church in suburban Chicago.

“I have had a worshipful experience when I witness the beauty found in a sleek, clean, beautiful Steelcase truck.”

Pastor Bill was so impressed with the spectacular appearance of the Steelcase Wheeling Wonders he called the company to make a special request: Continue reading →