Tag Archives: 18-wheeler

Customer Leadership Mint #9: An Altar on Wheels

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This is the 9th of a 10-part series on Customer Leadership.

In this LEADERSHIP MINTS series, we celebrate the 100th anniversary of Steelcase Inc. (founded March 16, 1912) and salute their Customer Leaders (a.k.a employees). Those highly motivated Customer Leaders have consistently helped the Grand Rapids, Michigan-based company reign as the office-furniture industry leader for most of its 100 years in business. 

By Peter Jeff
The Leadership Mints Guy

Here’s an example of how committed Customer Leaders can foster an exhilarated work experience bordering on the spiritual.

         Jack, the Steelcase truck driver, was on time as usual. He pulled his sparkling blue and chrome tractor trailer into the customer’s parking lot and delivered something much more than quality office furniture.

         He delivered a showcase of the Steelcase corporate culture: Steelcase’s eye-catching,  award-winning 18-wheeler well-known and well regarded in the truck industry.

        Just ask Pastor Bill of Willow Creek Community Church in suburban Chicago.

“I have had a worshipful experience when I witness the beauty found in a sleek, clean, beautiful Steelcase truck.”

       Pastor Bill was so impressed with the spectacular appearance of the Steelcase Wheeling Wonders  he  called the company to make a special request: Continue reading →

Customer Leadership Mint # 5: Record Performance

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This is the 5th of a 10-part series on Customer Leadership.

In this LEADERSHIP MINTS series, we celebrate the 100th anniversary of Steelcase Inc. (founded March 16, 1912) and salute their Customer Leaders (a.k.a employees). Those highly motivated Customer Leaders have consistently helped the Grand Rapids, Michigan-based company reign as the office-furniture industry leader for most of its 100 years in business. 

By Peter Jeff
The Leadership Mints Guy

Here’s an example of a Customer Leader literally whistling while he works.

            Blue & Chrome
It’s got me right where I wanna be
Blue & Chrome
Maybe someday they’ll
           Have a truck for me.

Guitar in hand and a song in his heart,  Paul found the strings at his fingertips and the vocal cords in his throat vibrating whenever he saw a Steelcase 18-wheeler on the open road.

No wonder Paul found himself writing a love song of sorts to the Steelcase truck fleet in general and celebrating his new role as a Steelcase truck driver in particular.    

        Paul inspired eight other Steelcase drivers to join him in recording the song– Blue & Chrome-– and then distributing the record (vinyl in the early ’90s well before digital downloads, Ipods and Itunes)  personally to various truck stops. Proceeds were donated to charity.

      Paul’s song told the story of pride — and discipline —  that Steelcase drivers exhibit just to EARN an opportunity to get behind the wheel.  Continue reading →