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Customer Leadership Mint #2 : Brushing Up

This is the 2nd of a 10-part series on Customer Leadership.

In this LEADERSHIP MINTS series, we celebrate the 100th anniversary of Steelcase Inc. (founded March 16, 1912) and salute their Customer Leaders (a.k.a employees). Those highly motivated Customer Leaders have consistently helped the Grand Rapids, Michigan-based company reign as the office-furniture industry leader for most of its 100 years in business.

By Peter Jeff
The Leadership Mints Guy

Here’s an example of a Customer Leader making the manufacturing work environment more engaging.

Craig the Janitor's Mural Looked Something Like This

Craig the Janitor's Mural Looked Much Like This

Craig, the Steelcase janitor, pushed more than a broom. He wielded a brush with the flair of an artist. His murals brightened the walls in what was then called the Systems II manufacturing plant in Grand Rapids, Michigan.

No doubt the janitor-turned-artist and brightened the spirits of hundreds of fellow factory employees. And no doubt those reinvigorating seascapes and sunrises enhanced the employee morale and resulting quality of their production work.

Craig volunteered to paint the mural on his own time. Craig painted a 12-foot wide, 8-foot high seascape mural that features a bright orange sun. The sun is setting and spraying its orange and yellow hues across the seagull-filled blue sky. There’s a sailboat silhouetted in black on the calm sea.

The mural brightened up a windowless portion of the plant where workers would pass by every day on their way out of the plant. Continue reading

Customer Leadership Mint #1: Staying Relevant

This is the 1st of a 10-part series on Customer Leadership.

In this LEADERSHIP MINTS series, we celebrate the 100th anniversary of Steelcase Inc. (founded March 16, 1912) and salute Customer Leaders (a.k.a employees) who have consistently driven Steelcase Inc as the worldwide, office-furniture industry leader for most of its 100 years serving/leading customers. Today let’s examine Customer Leadership from an historical perspective at Steelcase Inc., the $2.4 billion company, headquartered in Grand Rapids, Michigan.

By Peter Jeff
The Leadership Mints Guy

Here’s an example of meeting a customer’s specific need.

How do you lead your industry let alone stay in business for 100 years? Stay relevant. Especially in customer-izing your products or services to serve a specific customer need –from Charles Lindbergh’s historic trans-Atlantic flight to collaborating with famed architect Frank Lloyd Wright to playing a supporting role when General Douglas MacArthur acceped the Japanese surrender ceremony ending World War II.

Steelcase outfitted Charles Lindbergh's touring plane with a customized desk he used to sign autographs.

That’s the customer leadership performance that we begin examining today with a series of 10 Leadership Mints over the next 10 business days. These Leadership Mints, short stories on customer leadership, are designed to freshen our bottom-line thinking on business success that Steelcase Inc. has earned en route to celebrating its 100th anniversary in March.

“If ever a company marched to its own drummer, this one does- and in perfect step.”

More than 25 years ago, Forbes Magazine cited Steelcase Inc. –the world’s leading office furniture maker – for its unique leadership style in a 5-page story titled “The Steel Behind Steelcase” in the October 7, 1985 issue. “If ever a company marched to its own drummer, this one does—and in perfect step,” opined editor James Michaels. “All very sui generis.”

Consider these historical highlights:

The year: 1927. The place: Paris. The event: Charles Lindbergh soars the Atlantic. Lucky Lindy pilots his Spirit of St. Louis 33.5 hours over 3,610 miles of ocean from New York- the first solo pilot across the Atlantic. And after his triumphant flight, he celebrated with a promotional tour across the United States. When Charles Lindbergh came to Grand Rapids, Steelcase Inc. was there, outfitting his touring plane with a customized desk.

Continue reading

Relationship Building: Affirmation Soothes the Pain

By Peter Jeff
The Leadership Mints Guy

Here’s an idea to help better cope with an emergency situation.

Bleeding and screaming, the 5- year-old girl tried in vain to fend off her growling attackers after she inadvertently wandered into a pit-bull dog pen. Her mother, panicking at the screams, flew into the pen like a hawk , sweeping her frightened and bitten daughter into the safety of her arms.

“Ssh, Ssh, Ssh, it’s okay now,” her mom cooed. She rushed her daughter to the safety of a nearby bench far away from the now locked dog pen. “You’re okay. Momma’s here for you. Ssh, Ssh, Ssh.”

But to no avail. Her little girl continued to cry. The louder her mom tried to comfort her daughter with an affectionate “Ssh, Ssh,” the louder she cried. And the more she cried the faster she bled. The crying and bleeding seemed to get worse just when the ambulance arrived.

I’ve been there. Bet you have too. We want to make the hurt go away. Now. And we’re frustrated when our best efforts are fruitless. This scenario got me to thinking how an effective leader (vs. an emotionally attached parent) would handle this situation. I wondered if a leader could more strategically focus on the critical (over-all well-being of the victim) rather than on the vital (the wound) and how that more strategic perspective would (the victim’s overall well-being), improve the expected result: stop the bleeding.

I learned a lot about leadership from this scenario, especially when the trained medical first responder took the opposite tact from what the mom did (and what I would have done)— acknowledging not discounting — the girl’s painful, scary experience. Continue reading

Savoring your M&Ms : Magical Metaphors

By Peter Jeff
The Leadership Mints Guy

Here’s an idea on how to relabel projects and products to enable greater productivity

Xavier Roberts, the father of the Cabbage Patch Kids, labeled himself a “life sculptor” and captured the imaginations of millions doll collectors around the world.

Cabbage Patch Kids from a Life Sculptor

Life Sculptor Xavier Roberts and his Cabbage Patch Kids

Labeling is enabling.

Are you an Employee or a Member. Does your company have a Training Department or a Talent Development Department? Do you work in retail Store or on a retail Stage? Do you serve Customers or Guests. Labels make a difference in your deference.

The more creatively I can label a project, a goal, or even a role the greater value I perceive, the more profound sense of mission I bring to the job and the more productive I am. Or the more perceived value I offer, like the road sign, I recently saw: We buy trash and sell treasures.

Labeling is enabling. For me it is particularly instructive to review the leadership of product marketers who leverage the value and motivate purchasing decisions with careful labeling. Think of Cheer, Joy, Pledge or Promise —emotions you are supposed to feel as you wash your clothes, clean the dishes or dust the furniture. Labeling can be enabling. Continue reading

Teamwork: Turning Jeers Into Cheers

By Peter Jeff
The Leadership Mints Guy

Here’s an idea to strengthen the bonds of friendship in the workplace.

The opposing crowd taunts the first baseman. The rants turn to jeers and sneers. The scathing now has less to do with baseball and more to do with racism in America. It’s 1947. And the first baseman is the first black to play in major league baseball: Jackie Robinson.

Pee Wee Reese and Jackie Robinson Monument in Brooklyn, NY

You’re the on-field team captain. You feel those jeers — like so many spears- piercing the pride of your teammate standing only a few feet away from your shortstop position. You wince at the pain in hearing the rants of a racially troubled crowd on a southern baseball diamond in Cincinnati, just over the border from Kentucky a long way from the friendly confines of the Brooklyn Dodgers in New York.

Here’s what the team captain did. Shortstop Pee Wee Reese acted like a compassionate leader. Amid the taunts and racial slurs from both the opposing players and fans, Reese walked confidently over to first base and stood next to Robinson. Then Reese did what a loving leader would do. He put his arm on Robinson’s shoulder and faced the crowd.

The fans got the message. Give Jackie Robinson a chance. Respect the individual. Treat him like a ballplayer. Boo if he makes an error like you would any other player. But don’t jeer or sneer. See him wearing a color – a blue Brooklyn Dodger uniform. Not being a color. See him as a player. Not as a symbol. See him as a man. Not at target. The crowd quieted.

And Robinson went on to star in the major leagues, moving over to second base and teaming up with Reese at shortstop for one of the most formidable double play combinations over the next five, pennant-winning years.

Today, that gesture of leadership — Pee Wee Reese standing with his teammate Jackie Robinson- shoulder to shoulder- a white man and a black man seemingly lifting up all of mankind in a gesture of humanity — is captured in a monument erected in Brooklyn, New York in 2005- more than a half century after the gesture in 1947 that foretold the Civil Rights Act that wouldn’t be signed into law until 17 years later. That gesture, says baseball author Roger Kahn of Boys of the Summer fame, “gets my vote as baseball’s finest moment.”

Continue reading

Strategic Thinking: Firing Up Your Personal Zamboni

By Peter Jeff
The Leadership Mints Guy

Here’s an idea to help you stay productive despite a series of failures.

Zamboni Smooths the Ice Hockey Rink

I don’t remember the brand name of my do-over sketching pad- the forerunner of Etch-a Sketch. All I remember is how much fun I had as a kid with my new drawing toy. I can still see that red wooden pencil. I can still recall how amazing it was that I could draw thick black lines on that clean cellophane covered sheet. Over and over again. I’d work so diligently on a project. Then I would make a few mistakes. Get frustrated. Or bored. I would just want to start over. And instantly, I would get my wish.

A clean slate. I could start over. I just lifted that cellophane covered sheet off my drawing and my doodling disappeared.

Oh how satisfying the sound of that cellophane sheet—sheeeeeeeeeer— tearing away from my drawing.

Oh how rewarding to see the blank slate confirming the demise of my previous work without a trace that it ever even existed.

And oh, how enticing to have that same blank slate challenging my imagination. Once again. Brand new. Continue reading

Boiling Mad: Power Down Your Heat

By Peter Jeff
The Leadership Mints Guy

Here’s an idea to help you exercise more self control in volatile situations.

The vice president was fuming mad. He stormed into the president’s office, firing away in a staccato of criticisms that verbally shredded the president into pieces. Non-plussed, the president calmly looked at the vice president, waited for him to catch his breath and said quietly yet firmly:

“Let’s talk.” And then he whispered: “Let’s talk.” And in a softer whisper, he said: “Let’s talk.”

Power Restrained Takes Patience

Most of us would have lashed out at the vice president in self defense. But leaders know that power restrained is power retained. Power stems from within — in the heart not in the hand. As poet Alfred Tennyson noted: “Self reverence, self-knowledge and self control—these three alone lead life to sovereign power.”

Power emerges from calming down not blowing up; from seeking within not searching out. Power-punching executives ironically weaken their leadership muscle, as philosopher Lao-tse noted: “Force is followed by a lack of strength.”

Continue reading

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